Mr Somchai and Kittiya Wannasuree, director of the Japanese business unit for MK Restaurant Group, see huge potential to expand Yayoi in Thailand. MK received the rights from the Japanese company to expand Yayoi in Thailand and Singapore for 11 years. According to a market survey carried out by the company, regular customers visit Yayoi restaurants two times per week. To access more customers, MK is planning to develop a new, more bareboned Japanese restaurant concept which is priced lower than Yayoi. Moreover, the company is conducting a feasibility study to open Yayoi restaurants in Vietnam.

Source: Bangkok Post April 20, 2017 00:11 UTC